Psychologist Dr. James Collins is the founder and author of the popular website ‘Fight the Big Bull’.

Jeremy’s first degree was in law but after a career in the Internet industry he began studying psychology.

He has now racked up three higher degrees in psychology, his latest being a doctorate from University College London.

Along the way Fight the Big Bull took its first fumbling steps in 2008, covering scientific research into how the mind works.

Much to his own surprise, a decade and more later it is still going strong and read by millions around the world.